VIDEO: J-Smash – Never Fall ft. Emtee

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South African producer J-Smash released the music video for his latest single Never Fall, featuring Emtee, on Wednesday, 22 May 2019.
The Motion Billy-directed music video opens up with a scene of J-Smash posing as a psychologist, who is then joined by Emtee who assumes the role of the patient. Emtee performs his verses in a conversational manner whilst seated across J-Smash, while scenes of him performing all out with an entourage are dispersed in between. The rapper dominates the visuals with his performances, limiting J-Smash’s appearance.

The single is taken from J-Smash’s 2018 EP, Rise Of A King. The song talks about rising from failure and being motivated enough to succeed despite any hardships that one may face. He reiterates the idea of pursuing one’s passion and using setbacks as a form of inspiration. The music video has accumulated close to 8 000 views on YouTube since its release.

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Watch the Never Fall music video below.

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