Music
Gene Boi bridges heartbreak and the dancefloor with new 3-Step anthem ‘How Could You’
Rising producer and DJ Gene Boi (Eugene Malete) has officially released his latest single, “How Could You,” marking a powerful introduction to his highly anticipated upcoming EP, Re-Born.
The track is a masterclass in the evolving 3-Step genre, pairing driving, syncopated drums with a narrative of raw, heartfelt emotion. While the pulse of the song is designed for the club, the soul of the track tells a haunting story of betrayal. “How Could You” serves as a cathartic anthem, offering a space where listeners can process deep heartbreak through the physical act of movement.
Gene Boi’s signature style is on full display here, seamlessly fusing the rich heritage of South African House with a modern, electronic edge. By blending traditional rhythmic sensibilities with contemporary Afro-electronic textures, Gene Boi solidifies his position at the forefront of the next generation of 3-Step innovators.
Hailing from Pretoria, Eugene Malete—known to the world as Gene Boi—is a gifted producer whose musical journey began with a childhood spent turning everyday objects into vibrant percussion. Drawing deep inspiration from South African legends such as Black Coffee, DJ Kent, and DJ Shimza, Gene Boi has spent years refining a sound that sits at the intersection of cultural heritage and futuristic electronic movement.
Having already collaborated with respected local talents including DJ Vitoto, Dee Cee, and Most Lenyora, Gene Boi is now stepping into a new chapter of his career, representing the emotional and rhythm-focused future of Afro House.
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