Following the monumental success of her record-breaking hit “Achalugo,” the “Voice of the East,” Ugoccie, has officially stepped into 2026 with the release of her vibrant new single, “Imaramma.” Now available on all digital streaming platforms, the track marks an energetic and culturally rich start to the year for the acclaimed vocalist.
“Imaramma” is a melodic celebration of goodness and aesthetic grace. True to her signature style, Ugoccie delivers a performance laced with folk chants and rhythms that pay homage to the legends of High-Life music. The song’s title, rooted in Igbo origin, translates to meanings such as “beauty is known” or “you are beautiful,” setting the stage for a record that prioritizes appreciation and positive affirmation.
Building on the momentum of her previous work, “Imaramma” signals a fresh direction for Ugoccie, featuring an upbeat tempo that invites listeners to dance while soaking in its message. The track finds the artist heaping praises on everyday people, reinforcing her long-standing advocacy for recognizing the inherent worth and unique qualities in everyone.
The release is accompanied by a heartfelt social media campaign that has already captured public attention. Fans and onlookers have spotted Ugoccie across town personally delivering roses to strangers, a gesture that has sparked a viral trend and significant engagement across various digital platforms.
With “Imaramma,” Ugoccie continues to bridge the gap between traditional folklore and contemporary pop, solidifying her reputation as a storyteller who uses her voice to uplift and unite.
